Full Brand System Case Study

RENDER

Progress Earned. Keep Building.
A self-directed energy drink brand developed across identity, motion, retail, packaging, print, digital and campaign imagery.
Start Here Branding Brand Hype Film Retail Packaging Print Advertising Keep Building Film Website Case Study + Standards Product + Campaign
01 — Start Here

CHOOSE A STORY BEFORE YOU EXPLORE

If you only watch one thing on this page, make it one of these. Both videos explain the same essential RENDER story—the challenge, the strategy, the creative system, and why the work matters. Choose the 4-minute version for the fast overview or the 9-minute version for the fuller story.

4 MIN · ESSENTIAL VERSION

RENDER Project Overview

RENDER is more than a collection of finished portfolio pieces—the value is in how the strategy, identity and execution connect into one complete brand system. This four-minute version gives you the essential project story and the context that makes the work below easier to understand.

9 MIN · EXTENDED VERSION

The Creative Brief — RENDER

The same essential project story, expanded with more context, personality and narrative. It explains not only what was created, but the thinking, decisions and brand world behind it—giving you the fullest picture before you explore the work below.

02 — Identity

Branding

The visual foundation of RENDER, from the core identity system through apparel, accessories, environments and branded applications.

RENDER branded black cap

Headwear

The RENDER monogram applied as a focused apparel mark.

RENDER branded athletic hoodie

Apparel

Performance-oriented apparel extending the identity into the brand lifestyle.

RENDER branded refrigerated product cooler

Branded Cooler

Identity translated into a physical product and retail environment.

RENDER branded shaker bottle and gym towel

Training Accessories

Brand extensions designed for the performance and fitness environment.

03 — Motion

RENDER Brand Hype Film

RENDER Brand Hype Film

A real brand is more than a collection of assets—it has to create a feeling people can recognize and connect with. This short film turns the RENDER system into energy, attitude and emotion, showing how the brand is meant to feel in motion.

04 — Retail

Retail / In-Store / Trade

The RENDER brand extended into physical retail through refrigeration, point-of-sale, merchandising, pallet displays, endcaps and experiential trade-show environments.

RENDER branded refrigerated cooler display

Coolers & Refrigeration

Branded refrigerated displays designed to create a strong, recognizable product destination.

RENDER aisle and endcap display

Aisle & Endcap

High-visibility merchandising built to command attention within a competitive retail aisle.

RENDER pallet and floor display

Pallet & Floor Display

Large-format merchandising designed for club, grocery and high-volume retail environments.

RENDER shelf talker and point-of-sale signage

Shelf Talker & POS

Compact point-of-sale communication supporting product benefits and brand recognition at shelf.

RENDER freestanding retail standee

Standee & Signage

Freestanding branded display bringing campaign messaging into convenience and grocery environments.

RENDER trade show booth and experiential display

Trade Show Booth

An experiential brand environment combining product, messaging, merchandising and live engagement.

05 — Product Design

Packaging

A coordinated packaging system developed from the can itself through boxed formats, production-ready artwork and downloadable flat files.

RENDER can system showing all can views, flat can label art, four-pack box art and twelve-pack packaging artwork

Can System & Production Artwork

All can views paired with flat can label art, four-pack carton graphics and twelve-pack box artwork, showing how the visual system translates into production-ready files.

RENDER boxed packaging collage showing four-pack and twelve-pack applications across multiple retail-style contexts

Boxed Packaging Applications

A collage of four-pack and twelve-pack executions shown across multiple contexts, connecting the packaging system to shelf presence, presentation and real-world use.

RENDER Packaging PDF
Flat Label
Artwork Flat Artwork PDF
Inspect It Yourself

Flat Label Artwork

Open the flat label file to inspect the production artwork, panel layout and print-ready can design in full.

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RENDER Packaging PDF
Box Design
Flat Art Flat Box PDF
Inspect It Yourself

Box Design Flat Art

Open the flattened carton file to review the full box artwork, structural panels and production-ready layout details.

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06 — Advertising

Print Advertising

RENDER campaign creative extended into print advertising, outdoor placements and environmental applications.

RENDER campaign advertising displayed inside a shopping mall

Shopping Mall Advertising

Large-format campaign placements designed for high-traffic premium shopping environments.

RENDER campaign advertising in an upscale downtown business and public transit environment

Downtown Transit Advertising

Campaign placements integrated into high-traffic business districts, commuter corridors and public transit environments.

RENDER campaign advertising displayed throughout a shopping center

Shopping Center Campaign

Environmental advertising extending the campaign across a destination retail and pedestrian shopping setting.

RENDER campaign advertising inside a premium fitness club

Fitness Club Advertising

Campaign creative placed within a premium fitness and training environment for a performance-focused audience.

RENDER campaign advertising inside a professional coworking and business center

Coworking & Business Center

Brand placement inside shared professional workspaces serving entrepreneurs, teams and independent professionals.

RENDER campaign advertising at a public transit bus shelter

Transit Shelter Campaign

Street-level advertising positioned at bus stops and public transit shelters for repeated commuter visibility.

07 — Motion

Keep Building — Brand Film

Keep Building — Brand Film

The Hype Film establishes RENDER’s energy. This film gives that energy a point of view. Built around Progress Earned. Keep Building., it turns the campaign idea into a human story about ambition, pressure and showing up again—so RENDER feels like something people can identify with, not simply another product they recognize.

08 — Digital

Website Experience

A complete digital brand experience built around the RENDER identity, campaign system and rotating homepage content.

RENDER website homepage preview

Homepage Design

Primary desktop homepage and brand presentation. Click to inspect the complete page.

09 — Brand System

Case Study & Brand Standards

The RENDER system documented at three levels: a concise visual overview, the complete project case study, and the full standards guide used to keep every brand touchpoint consistent.

RENDER case study and brand standards overview

Brand System Overview

A concise visual snapshot connecting identity, product, campaign, digital, motion, retail and environmental applications into one cohesive ecosystem.

RENDER Case Study
Case
Study 9-Page PDF
View Document

Complete Case Study

The nine-page project story covering the opportunity, strategy, identity, packaging, campaign development and finished cross-channel brand system.

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Style
Guide 15-Page PDF
View Document

Complete Style Guide

The fifteen-page working design system documenting logo, typography, color, visual language, composition, photography, icons, textures and usage rules.

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10 — Product & Campaign Imagery

Product & Campaign Imagery

AI can generate a compelling image quickly. The harder challenge is maintaining product accuracy, brand consistency and creative range across an entire image library. RENDER was built as a repeatable visual system—organized into distinct image categories that could scale into campaign, social and motion content without losing the identity of the product.

One product system. Multiple visual categories. Consistency at scale.

Hero Group Series

Multi-product hero compositions built across varied environments, lighting styles and campaign concepts while maintaining consistent can design, proportions, flavor coding and brand details.

Individual Flavor System

A structured library of flavor-specific imagery spanning controlled product shots, dramatic lighting, splash photography, close-up detail and expressive campaign environments. The categories create variety while making future content faster and easier to produce consistently.

From Still to Motion

The Product Reveal film puts the image system into action—transforming hero, detail and effects-driven compositions into motion while preserving the same product and visual language.

Project Scope

From Concept to Complete Brand System

RENDER was developed as a self-directed brand project exploring how one visual idea could expand consistently across product, campaign, digital, motion and physical retail.

Creative Direction

Brand concept, visual strategy and overall creative system.

Brand Identity

Logo system, visual language, typography and brand applications.

Packaging

Can design, flavor system, four-packs, dielines and retail packaging.

Product & Campaign Imagery

Product visualization, flavor systems, hero compositions and campaign-ready imagery.

Digital

Website concept, responsive applications and homepage experience.

Motion

Case-study film, brand commercial, brand film and product reveal.

Retail

Coolers, endcaps, signage, trade-show and merchandising concepts.

AI-Assisted Production

Generative tools used selectively alongside traditional design, editing and production workflows.

Self-directed project.
Concept, art direction, design, image development, motion, editing and final execution by Jon Baker.
Selected Work

Explore More

RENDER is one example of work spanning brand development, art direction, campaign, content and production.

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Jon Baker · Art Director Art Direction · Design · Brand · Content · © 2026
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